Plano Real Estate

Marketing Tips for Real Estate

Here are a couple of things that go through our minds these days.

• 1. I have a website but is it being visited? The people who actually visit do they look at my other listings?
• 2. How important is all this web2.0 thing or in simpler terms;  can Facebook, twitter and blogging  really find some business for me?
• 3. Is my current marketing an overall success or is there room for improvement?  How much time or budget do I need to start something ?

Heres my Guess :

• 1. I have a website but is it being visited? The people who actually visit do they look at my other listings?

Your website is being visited but not at the frequency you want. Lets face it even if you get 1000s of hits a day it may still not be enough. ;O Those who do look at your site may shy away after a couple of clicks. There are many things you can do to make them stay.  If you are using a page to get their contact detail before they view the contents of a site, chances are many wont opt for it. We may have to re-think on that strategy.

From a customers point of view, I would probably stop right there at the squeeze page and look for things that I can view without giving my information.

• 2. Web2.0 is about going to where the customers are instead of waiting for someone to drop by at your site and all the while your competition is laughing his/her way to the bank. The  business motto has always been ” Go and fish at sea if you want to catch some fish! “, in other terms, if you want it – go where the customers are at. Its that easy to understand.

• 3. You probably implemented lots of  marketing strategies. Online you spent a month doing all sorts fo things and you are still wondering why? oh why? you havent gone anywhere.

Here are some things you can check on:

• i. Have your blogs/ads been very visual or is it all too much of text. Try and keep a good volume of related images to enhance your work.
• ii. Are your topics in-demand : Hmmmm???!!! “When in Doubt-Check it out.” Google and search for good topics to keep readers coming back for more.
• iii. Lets face it your competition started 2 years before you did anything regarding online marketing so thinking that you will reach that status in 2 months is unrealistic. In about 2 months you will only  get the basics right.
  

  Kim Betz - Real estate agent Plano Texas